Such as in this case, we see headlines such as:
"Habitat blasted by Twitter users for using Iran election tag"
The piece covers a very cynical marketing move by UK home furnishings company Habitat to tag its twitter marketing with Iran election related tags, to drive traffic for gathering sales leads.
Not wise. And the company has been rightly pilloried for it, and climbed down.
The story was apparently 'broken' by Socialmediatoday.com
(As of 16:26 today, Socialmediatoday.com's site was down. Oops. Another lesson for would be social marketers...)