This is a TED video of one of Ethical Corporation's writers, and the editor of three of our other sites, speaking at TED this summer.
His name is James Geary and he edits some sites I look after for Ethical Corporation's parent company, FC Business Intelligence, on pharmaceuticals, telematics and smart grids strategies.
Very interesting speech and worth a look. James is finishing a book on the topic early next year.
Here's a question: can corporate communications utilise some of these techniques James describes to improve stakeholder engagement?
Undoubtedly, I would think.