I know readers are probably all tired of me going on about Asia Pulp & Paper and their mission to destroy rainforests.
I'm starting to bore myself. New readers to the blog probably think I am some sort of crypto-communist anti business campaigner.
Not at all, so after posting the link below I'll get back to trying post slightly more practical blog posts about wider issues than the nefarious actions of the world's worst company.
As usual someone else has said it all better than I could. In this case it's Brendan May, former NGO boss and now advisor to many of the world's largest companies on sustainability.
Here's his open letter to APP, which is superb.
Now I promise, back to business as usual for as long as I can go without pointing out just how awful APP and their PR lackeys Cohn & Wolfe are.