That's a great line from a Seth Godin post this morning.
Sometimes someone says it way better than you could have yourself. Seth Godin has done just that in this post.
Here's an excerpt from the full post that I thought was genuinely inspiring (and I don't use that word lightly!)
"There's always the opportunity to cut a corner, sacrifice lifestyle quality and suck it up as we race to grab a little more market share.
But the problem with the race to the bottom is that you might win.
You might make a few more bucks for now, but not for long and not with pride. Someone will always find a way to be cheaper or more brutal than you.
The race to the top makes more sense to me. The race to the top is focused on design and respect and dignity and guts and innovation and sustainability and yes, generosity when it might be easier to be selfish. It's also risky, filled with difficult technical and emotional hurdles, and requires patience and effort and insight. The race to the top is the long-term path with the desirable outcome."
Very well said.